I have talked before about the podcasts I listen to.
I am always taken a little by surprise when I talk to somebody and they have no idea what a podcast is. Apparently podcasts are sufficiently obscure as a technology that the majority of the population has no idea what it means.
Even William Shatner was confusing it with a blog when he actually was *on* the Nerdist podcast recently. But then, how do you blame an 83-yr-old for not having kept up with the latest technology. And frankly, I have to say I’m impressed how with-it he is at that age, because he *almost* gets it during the podcast itself. And he manages to make some very quick and piercing observations to Chris Hardwick on the show. I’d hope to be that switched-on at 80 myself.
The best explanation I’ve managed to come up with is: it’s like radio, only you download the episodes and they are mp3 files. I think most of the words in that sentence are now familiar to almost everyone. But it doesn’t in the slightest explain why this is so revolutionary.
It completely misses that *anyone* can start a podcast if they like. And an interested audience can listen to amateur shows via the same software they use to listen to NPR.
Any podcast can suddenly gain visibility, get nominated, win an award… there is really no big money needed. Just a quiet room and a decent microphone. And many smaller podcasts work with far less than that till they get some listener donations.
It’s all part of this new world in media, where it is impossible to be across everything that is created, but for every interest you can find someone that will bring you the latest discussions, interviews and rants surrounding it. Straight to your ears. Over the Internet.
How do you sum all that up in a second sentence?